Victoria Engelhardt entered the entrepreneurial world with a mission: to provide reliable support to women during their pregnancy. With that, Keleya was born. Almost every pregnant woman has to deal with different physical complaints during pregnancy, such as morning sickness or back pain. Many questions arise with the first child and this can be very overwhelming. When looking for solutions, as well as for questions about the right diet or exercise, for example, women tend to be confused rather than being really helped. Back then, solutions for pregnant women only offer one-size-fits-all content or are offline (e.g. birth preparation classes) and hence inflexible or often booked up.