Venture Clienting

Harness startup innovations without investment risk – with guaranteed measurable results

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Why venture clienting is essential for corporates

Harness the innovation power of startups with SpinLab as your partner for successful implementation in your everyday business operations.

Startups and scaleups provide access to novel technologies and business models that are often difficult for established companies to reach. These solutions may initially appear specialised or small-scale, but with proper integration, they can create decisive competitive advantages. Venture clienting enables companies to collaborate early on as customers or cooperation partners with innovative businesses and test their technologies in real business processes. This occurs without the financial commitments and constraints of traditional investment models.

The real challenge lies not in finding startups and scaleups, but in structured selection and successful implementation. Many company departments with sometimes differing interests must be involved: strategy, specialist departments, research, procurement, marketing, finance or HR. Start-ups and established companies should benefit equally. Studies show that professional venture clienting units lead to three times more pilot projects and 2.5 times higher adoption rates.

SpinLab as a neutral intermediary between corporates and start-ups

SpinLab sees itself as a bridge-builder between both worlds. We bring companies together with startups and scaleups, translate the requirements of both sides and shape the collaboration so that pilot projects evolve into working solutions. We are your extended arm.

Interested in venture clienting?

How our venture clienting programme supports you

Strategic preparation

Targeted startup selection: We analyse your challenges and identify suitable startups and scaleups with directly applicable solutions. We employ modern AI solutions to ensure the broadest possible access.
Structured needs assessment: Together with your specialist departments, we define concrete use cases and clear selection criteria.
Team enablement: Our practice-oriented training programmes prepare your teams for collaboration with startups and scaleups.

Operational implementation

Standardised processes: Proven working documents, project descriptions and legal templates for efficient implementation
Professional moderation: We coordinate all stakeholders, accompany negotiations and ensure a shared vision
Measurable objectives: Definition of realistic success criteria (KPIs) and robust monitoring for each project
Legal safeguarding: Provision of balanced contracts (e.g. NDAs) and legal templates
Communication: Support in preparing press releases about your successful project

Strategic safeguarding

Financing options: Identification and application for suitable funding programmes (innovation, digitalisation, regional funding).
Risk management: Early risk identification and practicable mitigation strategies.
Scaling planning: Support in company-wide rollout of successful solutions.

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Proven track record in practice

RootCamp has successfully implemented numerous pilot projects in the areas of circular economy, agriculture, food, water and software between companies and startups
In the focus areas of energy, smart cities and healthcare, SpinLab has successfully delivered numerous pilot projects between corporates and startups.