While you’re busy building your business, expanding quickly and working on your products, HR can often take a backseat at first. For sure you have already created your value proposition and buyer personas. Now it’s all about your startup as an employer, not as a corporate brand.
As you know, a highly motivated and skilled team is the key to success. It’s nearly impossible to overstate the importance of having the right employees working for your startup. Growing a business is for sure a team effort. But how can you create a buzz around your startup, attract motivated talent and keep your existing workforce to stay with your company and stay happy?
There is only one right answer to this question: Employer branding.