As the Hub Agency of the Federal Ministry for Economic Affairs and Energy, RCKT coordinates the ecosystem of the Digital Hub Initiative. By bringing together innovative start-up ideas with the expertise of established companies and scientific excellence, the Digital Hub Initiative promotes the growth of a strong culture of innovation and the development of new digital business models. Through the Digital Hub Initiative, Germany is strengthening its position as an attractive location for digital innovation and as one of the world's leading digital ecosystems. Twelve Digital Hubs located throughout Germany provide a solid network that facilitates the exchange of technological and economic expertise, programs and ideas. Each Digital Hub allows start-ups, companies and research institutions to come together to find common solutions to the challenges and prospects of digitisation. Accelerators and incubators develop new solutions for industry-relevant fields in special innovation programs. These solutions range from artificial intelligence to mobility and smart infrastructure. The Spinlab Leipzig is one of the Digital Hubs in Germany, with expertise in Smart Systems & Smart Infrastructure.

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12 min read

Does your startup have an attractive employer brand?

By RCKT on 17 November 2020

While you’re busy building your business, expanding quickly and working on your products, HR can often take a backseat at first. For sure you have already created your value proposition and buyer personas. Now it’s all about your startup as an employer, not as a corporate brand.

As you know, a highly motivated and skilled team is the key to success. It’s nearly impossible to overstate the importance of having the right employees working for your startup. Growing a business is for sure a team effort. But how can you create a buzz around your startup, attract motivated talent and keep your existing workforce to stay with your company and stay happy?

There is only one right answer to this question: Employer branding.

Topics: Startup Tips

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