7 min read

Essential AI tools every startup should know about

19 July 2023

As a founder, you face a lot of challenges - from product development to team management to customer support. In this dynamic startup world, AI tools have become an indispensable ally for overcoming these challenges and propelling success. In this article, we introduce you to top AI tools for your startup.

Here are 10 AI Use Cases to Boost your Efficiency

Category 1: Creative Branding and Presentation

In the age of visual communication, compelling logos, professional pitch decks and engaging promo videos are essential to attract potential investors and customers. AI tools provide founders with the ability to create visual elements using intuitive design platforms and automated generators, without relying on expensive agencies.

  • Design/Logo: Whilst Midjourney or Dall-E 2 are focused on producing realistic images and visual content, programs like designs.ai are able to create a full brand kit. Design and branding play a crucial role in shaping a startup's identity and attracting customers. Whether you need a striking logo, eye-catching social media graphics, or a cohesive visual identity, these tools provide founders with the creative freedom and professional results they desire.

AI Tools Design and Logo

  • Pitch decks: A compelling pitch deck is essential when seeking investment or presenting to potential partners and clients. With the help of AI-powered tools like Canva, Cultway, and Beautiful.ai, you can create visually captivating and impactful pitch decks effortlessly. These tools provide user-friendly interfaces, pre-designed templates, and intelligent design algorithms that enable to craft professional-grade presentations with ease. By leveraging these tools, founders can effectively convey their vision, capture attention and make a lasting impression on their audience.

Pitch decks AI tools

  • Promo Videos: Videos are a powerful way to showcase products or services. Tools such as Runway and Lumen5 offer founders an accessible and efficient way to create professional-grade visuals. Advanced machine learning algorithms help to automate video creation, enabling you to quickly transform ideas without requiring extensive video editing skills. With intuitive interfaces, pre-designed templates, and intelligent video generation capabilities, these video AI tools simplify the process of incorporating text, images, and animations into engaging videos.

Video AI tools

2. Category: Business Management and Growth

Founders need to stay on top of their team, explore financing options, and boost sales. These AI tools can support them in utilizing efficient team management platforms, personalized funding proposals, and automated sales processes. Implementing some of these tools in your daily workflow can save a lot of time.

  • Team organization: Effective team organization is vital for startups to ensure smooth collaboration, efficient workflows, and overall productivity. AI-powered tools like Notion, Cody, and mem provide founders with comprehensive solutions for team organization and management. Founders can centralize team resources, streamline workflows, and promote collaboration by leveraging these tools' capabilities. Features like shared workspaces, real-time updates, and integration with other essential tools, help to enhance the team's productivity and coordination.

Team AI tools
  • Competitive analysis: ChatGPT with its natural language processing capabilities, enables founders to gather real-time intelligence by conversing with the AI model and extracting valuable information about other companies. Crayon on the other hand, monitors and analyzes competitors' online activities, including pricing, messaging, and promotions. These tools equip founders with the ability to identify market trends, uncover competitor strategies, and make data-driven decisions. They are a great support to gain valuable insights into the market landscape and stay ahead of the competition.

Ai marketing tools

  • Online marketing: Marketing is a fundamental component of a successful startup's growth strategy, allowing founders to effectively reach and engage their target audience. Flick and Jasper offer automation and streamlining features across various digital marketing tasks, such as social media management, content creation, and campaign optimization. Jasper even generates you eye-catching end to end marketing campaigns. On the other hand, SEMrush provides comprehensive analytics and competitive intelligence, enabling founders to conduct in-depth research, identify high-performing keywords, and monitor online visibility. 

Ai marketing tools

  • Funding applications: Securing funding is a critical milestone for startups. The tools below can greatly enhance the process of preparing and submitting funding applications. ChatGPT and Grantable provide helpful assistance in crafting compelling proposals. It helps founders communicate their vision, market potential and competitive advantage effectively. With features such as automated document assembly and personalized recommendations, Grantable empowers founders to navigate the complex world of grants with ease. 

Funding AI Tools

  • Sales: Effective sales strategies are critical for founders to drive revenue and achieve business growth. Any word generates persuasive sales copy and engaging content by creating compelling product descriptions, email campaigns, and landing page content that resonates with their target audience. Clay, on the other hand, utilizes AI to automate sales outreach and follow-up processes. It helps founders personalize communication, schedule meetings and track sales activities to improve overall sales effectiveness. With AI-powered assistance, startups can accelerate their sales cycles and build stronger customer relationships.

3. Category: Web Development and Programming

An appealing website is a must-have for any startup. AI tools enable them to utilize intuitive website builders and AI-powered coding platforms to create impressive online presences in no time. These programs also offer features like automatic optimization for various devices and customized data analytics to better understand user behavior.

  • Website building: 10Web provides a platform that combines website building, hosting, and management features, all powered by AI technology. With intuitive drag-and-drop interfaces, customizable templates, and intelligent design algorithms, founders can create stunning websites without the need for extensive coding knowledge. Uncody offers smart algorithms and pre-built components that simplify the coding and customization aspects of website creation. This makes it easier to build a good-looking website which is totally sufficient for the most use cases of a founder.

Website AI tools

  • Coding: GitHub provides a collaborative platform for version control and code management, allowing founders to easily collaborate with their team, track changes, and ensure code integrity. The top features are code review, issue tracking, and seamless integration with other development tools. The application Ask Codi provides instant coding assistance, which means you can ask questions, seek solutions, and receive intelligent code suggestions.

Coding Ai Tools


AI tools offer great benefits for founders, streamlining operations, saving time, and boosting productivity. However, they are not a replacement for human ingenuity and adaptability. The human touch and critical thinking will remain essential for decision-making, creativity, and empathy in business. Moreover, be mindful of potential challenges, such as data privacy, security concerns, and potential biases in AI algorithms.

This article was written in collaboration with Max Heinrich.

Eric Weber

Written by Eric Weber

Following positions at B2B- businesses in IT and wholesale he worked for 2,5 years at HHL and the SMILE startup initiative in the field of entrepreneurship and as freelance consultant. He holds a MSc from Leipzig University and a PhD from HHL.

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