Working in one of Germany’s best accelerator programs, helping startups on a daily basis, we get a lot of insights, on how founders do or don’t do their sales job. Besides finding funding, defining their strategy and developing their product, actually selling their product is the key element for a startup’s success. And that can only be accomplished when sound sales strategies are properly integrated into a startup business plan

You might have heard the expressions “Survival of the fittest” and “A smooth sea never makes good sailors.”

These are the most fitting statements within the ever expanding world of startups. There are over 150 million startups all around the world with more than 50 million brand new startups launching every year.

Today we’re going to focus on a common marketing topic - What is a landing page?

I am fortunate enough to enjoy writing. I do it a lot professionally for the SpinLab blog, and I write a lot in my free time as well. This is a really big advantage in 2019 because creating content to leverage good SEO tactics is more important than ever. Your customers are getting smarter, and they expect the best information online.

After the short and more introductory articles on how to approach your potential clients in general, this piece now focuses on the specific needs you could address with your solution. One startup sales strategy in 2019 is value-based selling, where you define your value proposition for each type of customer.

Let’s start with the basics here, what actually is a landing page on a website? Well, a landing page is basically a URL on your site that people land on with the hopes of taking a specific action on that page. Said action may be something like:

'Before starting to search for investors and financing, startups need not only to get a business plan, but also to make sure that it is reliable as a rock. Below you will find tips on how to make a successful business plan. They will help you to write an incredibly cool project and win investor confidence!

The first article in this series has given you an insight into finding your internal values to define your external value proposition. In this article, you will learn how to find customers. Steven G. Blank, a renowned entrepreneur, worked out central questions that he discovered when observing start-ups while acquiring new customers:

A startup needs money! This is a valid, simple statement right? But where does the money come from? Well, first of all there is organic and in-organic growth.

Organic growth, (bootstrapping) explains the processes of founding a company without external funding. Basically the founder is supporting the entire endeavor with his or her private assets and savings.

E-commerce is a quick and convenient business process for both sellers and buyers. It allows sellers to sell physical goods online while buyers just need to wait for their orders to be delivered at home.