44 min read

Startup Grants in germany: The ultimate guide

By Martin Richter on 27 May 2019

A startup needs money! This is a valid, simple statement right? But where does the money come from? Well, first of all there is organic and in-organic growth.

Organic growth, (bootstrapping) explains the processes of founding a company without external funding. Basically the founder is supporting the entire endeavor with his or her private assets and savings.

Topics: Startup Tips
4 min read

9 Ways to Boost your E-commerce Startup

By Nelly Muradkhanyan on 14 May 2019

E-commerce is a quick and convenient business process for both sellers and buyers. It allows sellers to sell physical goods online while buyers just need to wait for their orders to be delivered at home.

Topics: Startup Tips
4 min read

How to finance your growth phase if the house bank is no longer willing to support?

By Axel Kahl on 26 April 2019

Even if the media likes to report on ambitious startups that earn a lot of money with a profitable exit, in practice no founder knows exactly what to expect after the foundation. A high is followed by a low and vice versa - but typically a startup company usually goes through the same, categorisable development phases.

Topics: Startup Tips
12 min read

Startup Logos: 6 tips to design them properly from the start (2020)

By Shawn Segundo on 04 April 2019

Successfully running a startup accelerator can be tricky business as there are typically a myriad of things we are trying to accomplish all at once. But developing a good startup logo should not be something that provides too many challenges for a young company.

Topics: Startup Tips
3 min read

An introduction to agile B2B sales – Always start with WHY

By Dennis Birkhölzer on 29 March 2019

Congratulations! You’ve founded your startup, and everybody around you really seems to like what you are doing. But somehow it seems hard to sell your awesome solution. Why is that? This is when it comes to actual sales strategy.

Topics: Startup Tips
7 min read

4 Reasons why startups should always create pitch decks as a PDF

By Shawn Segundo on 21 February 2019

There are quite a few moving components that all interlink with each other when determining reasons for startup success. Right off the top of my head, certain elements come to mind such as the interoperability of the team, the concept itself, the timing, the competition, the saturation, the innovation, and pretty much every other buzz word in the tech/startup industry you can possibly think of.

Topics: Startup Tips
12 min read

Why Do Startups Struggle With Online Marketing?

By Shawn Segundo on 21 February 2019

If you’re a newer startup that has a marketing plan that is already successful, consider yourself very fortunate and in a very small percentile. What exactly defines a successful marketing plan? Well of course, there are many individualized definitions for this, but basically at this stage your marketing should be bringing in more money than it costs you to have. In essence, you should have some kind of return on investment (ROI).

Topics: Startup Tips
9 min read

6 Reasons why startups should use Google Tag Manager

By Shawn Segundo on 17 February 2019

When startups join our startup accelerator program, they eventually express some concern about their websites, there are some things that cause me to raise an eyebrow as to how important their online presence actually is to them.

Topics: Startup Tips
25 min read

Welcome to the Wonderful World of Google Analytics & Startups

By Shawn Segundo on 10 February 2019

So to change things up a bit, I’ve decided to shift to a bit of a mini-series that kinda grows with time, and expands as new knowledge continues to be gained. I plan on this to be a living breathing article of the best tips we find whilst working with startups and their Analytics platforms.

Topics: Startup Tips
3 min read

How do Venture Capital (VC) companies actually work?

By Lennart Mehl on 08 February 2019

Have you ever heard the expressions VC’s, LPs, Term Sheet, Fund returner, Multiples, or hurdle rate and asked yourself: What the heck do they actually mean?

Topics: Startup Tips