25 min read

Welcome to the Wonderful World of Google Analytics & Startups

By Shawn Segundo on 10 February 2019

So to change things up a bit, I’ve decided to shift to a bit of a mini-series that kinda grows with time, and expands as new knowledge continues to be gained. I plan on this to be a living breathing article of the best tips we find whilst working with startups and their Analytics platforms.

Topics: Startup Tips
3 min read

How do Venture Capital (VC) companies actually work?

By Lennart Mehl on 08 February 2019

Have you ever heard the expressions VC’s, LPs, Term Sheet, Fund returner, Multiples, or hurdle rate and asked yourself: What the heck do they actually mean?

Topics: Startup Tips
10 min read

6 Learnings on How to recruit new talent as a startup

By Viola Oberacker on 07 February 2019

A highly-motivated and skilled team is one of the most important factors for a startup’s success. However, finding new employees can be a time-consuming and an expensive procedure.

Topics: Startup Tips
6 min read

Modern Investments: Startups and Crowdfunding

By Shawn Segundo on 03 February 2019

Startup accelerators really love to talk about the “startup ecosystem”, and the reason for that is because we truly are in our own ecosystem. We have our own language, our own culture, and a unique set of goals that more traditional companies don’t usually share. But this is what actually makes us unique! The grand ability to take problems and develop solutions around them is what startups do best.

Topics: Startup Tips
10 min read

Startup Conference Review: INBOUND

By Shawn Segundo on 11 September 2018

Startup conferences, there's no shortage of them these days. I’m currently somewhere in between Frankfurt and Leipzig on an Inter-City Express (ICE) train on my way home from the 2018 edition of INBOUND.

Topics: Startup Tips
9 min read

BUYER PERSONAS (And why they are so critical)

By Shawn Segundo on 02 March 2018

It’s been an interesting and exciting month here at the SpinLab, for those who have been keeping track, our ninth class is ending this month, so we have had our hands full.

Topics: Startup Tips
9 min read

Why startups should keep web content in house

By Shawn Segundo on 17 February 2017

There you are sitting there one day with the great idea to found a new startup, I mean, it is all the rage right? You’re enamored with the images you’ve seen via media and through the stories you’ve heard from a friend of a friend of a friend who has an uncle who cuts the hair of a startup founder. There it is, right before your eyes, the laid back dress code, the sheik and up to date working environment with state of the art technology everywhere.

Topics: Startup Tips