How to pitch a startup is a key skill for all founders, and something all founders need to practice constantly. On April 18th, 2018 we hosted our first ever HHL SpinLab Investors Day in the Leipzig Zoo.
Shawn Segundo
Recent posts by Shawn Segundo
13 min read
Startup Logos: 6 tips to design them properly from the start (2020)
Successfully running a startup accelerator can be tricky business as there are typically a myriad of things we are trying to accomplish all at once. But developing a good startup logo should not be something that provides too many challenges for a young company.
Topics: Startup Tips
8 min read
First impressions for a startup: 6 ways to perfectly present your logo
We’ve seen a lot of startups come through our startup accelerator's doors, and make no mistake about it, new founders have a lot to do. In fact, they have a ton to do, and there’s normally not enough hours in the day for them to accomplish all of their daily tasks.
7 min read
What do you think is the number one reason that startups succeed?
Here in the SpinLab, you can imagine that we run into a lot of challenges that startups are having. These problems can have very extensive reaches and range from financing issues to overall construction of a basic business plan.
Topics: Learnings
7 min read
4 Reasons why startups should always create pitch decks as a PDF
There are quite a few moving components that all interlink with each other when determining reasons for startup success. Right off the top of my head, certain elements come to mind such as the interoperability of the team, the concept itself, the timing, the competition, the saturation, the innovation, and pretty much every other buzz word in the tech/startup industry you can possibly think of.
Topics: Startup Tips
13 min read
Why Do Startups Struggle With Online Marketing?
If you’re a newer startup that has a marketing plan that is already successful, consider yourself very fortunate and in a very small percentile. What exactly defines a successful marketing plan? Well of course, there are many individualized definitions for this, but basically at this stage your marketing should be bringing in more money than it costs you to have. In essence, you should have some kind of return on investment (ROI).
Topics: Startup Tips
9 min read
6 Reasons why startups should use Google Tag Manager
When startups join our startup accelerator program, they eventually express some concern about their websites, there are some things that cause me to raise an eyebrow as to how important their online presence actually is to them.
Topics: Startup Tips
25 min read
Welcome to the Wonderful World of Google Analytics & Startups
So to change things up a bit, I’ve decided to shift to a bit of a mini-series that kinda grows with time, and expands as new knowledge continues to be gained. I plan on this to be a living breathing article of the best tips we find whilst working with startups and their Analytics platforms.
Topics: Startup Tips
6 min read
Modern Investments: Startups and Crowdfunding
Startup accelerators really love to talk about the “startup ecosystem”, and the reason for that is because we truly are in our own ecosystem. We have our own language, our own culture, and a unique set of goals that more traditional companies don’t usually share. But this is what actually makes us unique! The grand ability to take problems and develop solutions around them is what startups do best.
Topics: Startup Tips
12 min read
Startup Conference Review: INBOUND
Startup conferences, there's no shortage of them these days. I’m currently somewhere in between Frankfurt and Leipzig on an Inter-City Express (ICE) train on my way home from the 2018 edition of INBOUND.
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